Denny's Grand Slam Breakfast... Is it unfair? Is it a marketing stunt rather than kindness?

Question

I'm a junior in high school, but don't let that alter your opinion. This brings up the first question, is it unfair for Denny's to offer a free breakfast that are exactly during school hours? Did they do this to keep teenagers out? Sure, teenagers have that reputation of being rowdy, but that doesn't mean we have stomachs too? As more and more high schools become closed campuses, was this stunt projected directly to adults with lunch breaks rather than "America" in general?

My second question is whether or not this is just a marketing stunt. Sure it seems the company is just doing a good deed, but why now? Denny's has lost business over the years, that's obvious enough, but why after losing business would they sacrifice an upwards of $100,000 to do something nice?

Marketing is a dirty game full of lies and deceiving, as any marketing student would realize, but assuming the amount of costumers and the losses, this can barely benefit the company if it does at all. (Based on current stock market statistics and company history)

Answer 1

There were plenty of school kids (I assume skipping classes) when I went.



As for a marketing stunt... Of course it was. But even at $5.99 a breakfast, they make hand-over-fist selling the Grand Slam. So to offer it for free for a few hours one day... I don't think they're necessarily at a loss after this. Pancakes are one of the cheapest foods available... reconstituted egg powder and a few strips of what may or may not be meat products... I wouldn't be surprised if they made MORE money that day than they would have on any other Tuesday simply because of the volume of people coming in and a majority of them ordering beverages, additional meals and/or side items...

Answer 2

First of all, no, its not unfair for Denny's to offer free breakfast during school hours. Its their promotion, they can do it however they want, and you really aren't any worse off than before, you didnt lose anything, you just weren't able to get the free promo. Furthermore, I doubt you had school at 6am. When I was in highschool, I didnt start till 730. This promo also didn't help adults with lunch breaks at all, because the lines were so out of control, no one has a lunch break long enough to be able to wait that long.



In response to your second question, of course its a marketing stunt, but that doesn't change the fact that we still got free food. Denny's is a business, and like any business they are going to do whats best for them. Why would a company sacrifice $100,000 just to do something nice? Easy, they wouldnt, unless they were donating something to some charity and could use it as a tax writeoff. Thats not the case here, they did it for one reason and one reason only. Profits. They've been losing money and losing customers. A promo like this that brings in customers out the door, hour to 2 hour waits, all the free publicity they're getting from news stations who report on how busy Denny's was today, all the publicity they're even getting on websites like this where we are discussing this promo, its all free advertising. Furthermore, if even a few of those customers come back, it was worth it for the repeat business.



Yes, marketing can be full of lies and deciept, but how many people who were getting free food today at Denny's really thought about that. If they're giving me something for nothing, I don't care why, it doesn't change anything if they're doing it to be nice or if they're doing it because they're hoping I'll come back, the bottom line is I got free food. If you look at how much they actually spend on making a grand slam, its really not all that much. They sell it for 5.99 but thats mostly profits. The extra publicity and the repeat business alone will be enough to make up for cost of this promotion.

Answer 3

that is amazingly solid wondering, it would look as even though it would fee them more desirable than they might rake decrease back. I do like a grand slam breakfast, and that i imagine there would nicely be a giving experience in in the back of this promoting because many everybody is hungry...yet another answer made an exceptional element at the same time as they said how this Tuesday will be a foul deal for the waiters and waitresses because it would in all probability mean a ways a lot less information for them. i'm a celeb interior the guy marketplace and that i for one have had a demanding time with the fee of nutrition cuz im a hungry guy. at the same time as the economy has helped my waistline stay the way it would, i respect dennys because its part of my american californian lifestyle and historic past. i extremely love their poultry salad thingie too its delic with honey mustard. also, They make a heck of a earnings as any eating position.. on such issues as smooth beverages which many human beings would nicely be prone to reserve. also, the fee of a grand slam will be rather low adequate to have the flexibility to flee with this for a lengthy time period... yet now that i recognize i am going to make a element of moving into there and getting some thing to eat on the NON tuesday to teach my patriotism.

Answer 4

Well of course it's a marketing stunt. They're hoping to gain new customers or regain old customers by giving them a free breakfast and hoping they'll crave that grand slam again.



No it's nothing against teenagers, it's about targeting the primary decision makers in the family. It's not about giving away free food to one group over another, it's about targeting people who are out and about at those hours and targeting people who will be most likely to become repeat business. It's just good, common sense marketing, that's all.

Answer 5

I am a freshman in high school and i do think that it is unfair as well. I think that it is as if restaurants do try to keep out teenagers. I have had more than one place do this to me already. They are just trying to get their name out there. Also the reason that it is during those times is that is the slowest hours of Business. So until we grow up we will either have to hope we have off or skip for food.

Answer 6

it was to get people back into dennys to eat breakfast and bring their families after the promotion and the individual dennys get the money back from the main company no it is nothing against teenagers just during the breakfast hours and doing it on a saturday or sunday would be insane

Answer 7

Even a lot of adults work during these hours. I sure wasn't going to get up early just for a free breakfast. It has nothing to do w/ wanting to keep teenagers out, it's just breakfast/brunch and late breakfast hours! :)

Answer 8

You start school at 6 AM?

Yes it is a marketing stunt. They are trying to get their name out as a place for their target customer base and start coming to Denneys. You, BTW, are not part of their target customer base so they did not consider you. They are going to gain thousands of new/return customers which unfortunately beats spending 100K in good deeds.